Affiliate Program – TOGO Express

Seamless user acquisition with high retention

An innovative affiliate program that ensures high user acquisition and high retention for the gaming industry.

TOGO Express is designed for gaming companies looking for a cost-effective, high-retention user acquisition solution. Powered by India’s expansive retail network, ensuring higher reach and retention driving a higher ROI than traditional digital ads.

What is the TOGO
Express Affiliate Program?

The TOGO Express Affiliate Program is a powerful offline-to-online user acquisition model designed to connect gamers with top real-money gaming apps via a nationwide retail network. It enables seamless app discovery, guided onboarding, and incentivized engagement – all facilitated at trusted retail points.

Simple Steps to High ROI

Step 01

Gamer Walk In and Retailer Pitches

Step 02

SMS, App Download, Registration & Deposit

Step 03

Commission Triggered and updated on Retailer dashboard and Incentive Payout.

Benefits of the TOGO Express Affiliate Program

Wider Reach

Unlock access to millions of gamers across India’s retail landscape.

Verified Conversions

Real-time tracking of installs and deposit actions.

Incentive-Driven

Retailers earn for every new gamer and deposit made.

Seamless Integration

Simple tech onboarding with SMS tracking and centralized reporting.

Performance Visibility

Dashboards for monitoring earnings, users, and engagement.

A performance-driven solution for sustainable user acquisition.

Designed to serve the needs of gaming companies, retailers, and retail networks.

Gaming Companies

Seeking high-retention, cost-effective user acquisition solution.

Retail Network Companies

Exploring options to address revenue potential through affiliate marketing.

Retailers

Alternate sources to increase commission base.

The Competitive Edge You Need

A user acquisition model designed for the gaming industry

Performance-Based, Result-Driven:

Guaranteed conversions with a focus on real users.

Leverages India’s Retail Network:

A vast, untapped resource for real user engagement.

Higher Engagement & LTV:

Engaged users with long-term value, outpacing traditional digital ads.

A Smarter Model for Gaming User Acquisition

A strategic comparative analysis on ROI for gaming operators

Digital User Acquisition vs. TOGO Express Affiliate Program

Key Factor

Customer Acquisition Cost (CAC)
Conversion Rates
User Retention
Audience Reach
Trust & Brand Affinity2
Targeting Accuracy
Scalability
Value Creation
Cost Model
Brand Advocacy
User Support

Traditional Digital Advertising

Increasing CPC/CPM with diminishing returns
Typically 1–3%
Low – minimal brand affinity post-click
Concentrated in urban/ metropolitan areas
Limited – lacks personal engagement
Algorithmic – often lacks nuance
High but cost-intensive
Short-term visibility, low engagement
Prepaid budgets with uncertain ROI
Low – minimal organic promotion
Low – minimal organic promotion

TOGO Express Affiliate Program

Lower CAC through performance-linked affiliate payouts
8–15%+ via trust-driven, localized referrals
High – users onboarded by trusted local partners
Pan-India access, including Tier 2, 3, and 4 markets
Strong – peer-to-peer influence fosters trust from first touchpoint
Human-led – informed by hyperlocal context and real community insight
Efficient and scalable through structured affiliate onboarding
Long-term value with higher lifetime retention
Pay-per-conversion with predictable returns
Built-in advocacy – affiliates act as long-term promoters
Built-in advocacy – affiliates act as long-term promoters